A well-done photography client prep guide is a thing of beauty: it is a fantastic, professional way to represent your brand to your new clients, it helps reassure them that you know what you're doing and are going to be a trustworthy guide through the process, and it helps you avoid lots of time spent answering and addressing common questions and concerns. But putting a good guide together is also a HUGE investment of time and energy, and it seems like a waste that it only gets seen by those people who actually hire you.

What if your beautiful prep guide could be turned into a great marketing tool, too? A way to help prospective clients find you and trust you before they ever reached out. And what about the parts of the prep guide that no one ever seems to read... is there a way to strategically drip those out so that your clients are more likely to actually follow your guidance?

In today's podcast, I'm giving you some general pointers about prep guides - what they should include and how they should be structured - then I'm giving you five recommendations for how you can take the content that you've already created and put those to good use in other parts of your business... the goal - always - is working smarter, not harder.

Resources:

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