Matt Trappe has worked with many running brands over the years. The experience has led to a base of knowledge and the writing process is something that he enjoys and excites him. So the chance to take his experience and share it with the world is something that intrigued him and “A Matter of Brand” is the result! Matt writes about his observations in the industry and hopes to push the whole industry forward. It’s an exciting time in trail running and Matt is loving sharing his thoughts.

“I have a lot of ideas. I have a lot to say. And I feel like I'm just unlocking myself and opening up my brain to the world. And writing has been a lot of fun to do that. So I started the Substack just to riff on things I was thinking about, discovering, maybe learning about myself anyway within the world of branding, marketing, and particularly running. And the writing process makes me really clarify my thoughts and fully think through things from, whatever perspective or whatever take I have on the topic. And I really enjoy it.”

I enjoyed my conversation thoroughly with Matt. I enjoy reading “A Matter of Brand” too, and so it was great to meet the person behind the words and learn a bit more about his inspiration. I hope you will enjoy the conversation as much as I did and let us know what you think!

The Long Run

Thank you to all of you who tuned into episode 1 of The Long Run! It was a great success, and we were so honoured to have Tarrant Cross Child as our first guest. I’m thrilled to be working with Chantelle Erickson! We’re excited to bring you episode two on October 28! We have the awesome Keeley Milne on the podcast and you are gonna wanna tune in.

#Naaksquad - Try it and get 15% off

I enjoy the Naak products, even if the sauces took a few tries to grow on me. They get the job done and they don’t give me any issues, and isn’t that the point? So I applied to be part of the squad to get a discount on the products I plan on using a bunch. Reach out to me if you have any questions and I’ll do my best to answer! They give me a referral code, so I’m including that today.

If you’re gonna check it out, click through this link (CTR15 for 15% off), I appreciate it.

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Music by Paolo Argentino from Pixabay

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