What is going through someone’s head when they hire a photographer? Sure, they need to like the photos, and yes, they need to be able to afford the pricetag, but assuming both of those things are true, what makes someone choose one photographer over another? There are ten major drivers that motivate purchasing decisions, and once you know which one(s) are most relevant to your ideal clients, you can build a business and a message that will set you apart and make you the only option they want to consider. 

As we head into the busy season, a quick audit and a few tweaks could mean a boom to both your inquiries and your booking rate!

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