Is it better to send an email with a lot of images and a little bit of text or an email with a lot of text and just a few images? Does email layout and body even matter?

John Grimshaw has the answer for you in this short shot of an episode! We're bringing you marketing updates and insights right when you need them. John (the CMO of Smart Marketer) shares what he found in a split test they literally just ran this holiday.

Listen now to find out what he learned (you'll want to tweak your campaigns as soon as possible).

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Links

Connect with John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

More Episodes on this subject:

Ep. 85, Why Email Matters More Than Ever https://smartmarketer.com/why-email-matters-more-than-ever-with-ezra-firestone-and-john-grimshaw/

Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/.

Check out our Smart Marketer Courses https://smartmarketer.com/courses/.