On this episode of Masters in Travel we delve into the world of hotel obsession among travel advisors and explored the importance of hotel research in their workflow. With guests Kate Sullivan and Jaclyn D'Esposito sharing their unique perspectives and experiences, listeners learned about the different approaches to hotel research, building relationships with hoteliers, and evaluating hotels based on aesthetic, facilities, location, and guest experience. The conversation highlights the crucial role that hotel research plays in providing clients with the best possible hotel experiences.