This week, I'm honored to host the “Godfather of Influence,” Dr. Robert Cialdini. Robert's seminal book Influence is a foundational, bestselling text about why people say "yes" and how to apply psychology when persuading others.

Thirty years later, Robert is back with a paradigm-shifting idea in the form of his book Pre-Suasion: A Revolutionary Way to Influence and Persuade. In this interview, Robert and I talk about some of the key lessons from his upcoming book, and how you can apply them immediately to step up your persuasion game.

You can find show notes and more information by clicking here: http://bit.ly/2bvqjYC