Erica is joined by Phil Risher from Phlash Consulting. They  discuss his journey from Enterprise Rent-A-Car to founding Phlash Consulting, which specializes in digital marketing for home service businesses. Phil emphasizes the importance of visibility, conversions, and retargeting for growth. He also highlights strategies like leveraging B2B partnerships, optimizing Google reviews, and using automation tools for lead nurturing. Phil recommends allocating 3-10% of revenue to marketing, focusing on organic search, and using tools like ChatGPT for content creation. Erica's guest also stressed the importance of recording sales calls for scalable processes and building local brand recognition through podcasts and social media.

Connect with Phil: https://www.instagram.com/phlashconsulting/

 

Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/ 

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Running a small business can feel like juggling a dozen balls at once, leaving entrepreneurs like myself, Erica Krupin of Kroopin's Poopin Scoopin, overwhelmed and stressed. However, with Jobber CRM, those chaotic days become a thing of the past. Jobber streamlines scheduling, routing, task management, invoicing, payment collection, and customer communications all in one place, providing a seamless solution for small business owners. Imagine the relief of effortlessly managing appointments and routes, staying on top of tasks, and sending out invoices with just a few clicks. Not to mention the joy of receiving timely payments and maintaining open lines of communication with valued customers. With Jobber, the weight of running a business is lifted, allowing entrepreneurs to focus on what truly matters: providing top-notch service and growing their business with confidence.

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