On this month’s edition of the Master Hour, freelance writer and editor Karla Walsh discusses the advantages of working with media for travel advisors. She offers tips on finding the right media outlets, tailoring pitches to target specific audiences, and building relationships with journalists. Walsh shares her 15 years of experience in digital media, emphasizing the importance of identifying oneself as an expert in a specific domain of travel. Listeners will learn how media exposure can lead to increased exposure and potential book deals, as well as improve their SEO and overall business growth.