Today’s guest is Caitlin Murray, better known by her Instagram handle @bigtimeadulting. After her son was diagnosed with leukemia in 2016, she started writing about it to friends and family — nearly 8 years later, she has 1.4 million Instagram followers. It’s a great story.

In today’s episode:

00:00 The origin story

05:50 How to gain over 1 million followers

10:15 The 4 chapters of @bigtimeadulting

14:15 Turning Instagram into a business

19:25 Building a positive community

24:08 Growing an Instagram following, organically

29:22 Podcasting is hard

33:41 Monetizing as a creator

38:31 Starting and building a newsletter

47:45 Having multiple monetization streams

51:53 Advice lightning round

Intro music produced by J. & Doug Organ.