I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again.

So today, I want to share the top five mistakes that I see people make when they execute a Lead Product.

Tune into this episode to hear:

• How giving the client too much information in the LP brief actually makes it harder to close the bigger project
• Why you don't want to include any execution as part of the brief
• How to make your ideas in the brief as specific as possible
• Why a brief is not a proposal and you shouldn’t be using it to pitch for additional services
• The importance of bringing in the client's 'why' into your brief

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com