Ep. 144, The MIT Framework For Daily Media Buying Decisions

If you spend any time in Ads Manager, this episode is for you. The CEO of the Smart Marketer Agency (Pepijn Hufen) is back on the show to share the framework he and his team use for their high-level clients. By the end of this episode, you will feel more confident when drawing conclusions and less daunted by the data. You’ll learn the best metric for determining business health, how to handle Ads that have been running for less than 72 hours, and more!

“If you are a media buyer, you cannot look at Ads in a silo. You cannot look at Ads in isolation from the whole business. If you are an agency, you are responsible for understanding what is happening in your client’s overall business.” Pepijn Hufen

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Links

Pepijn Hufen, on Twitter, https://twitter.com/PepHufen on Instagram, https://www.instagram.com/pep_hufen/?hl=en

More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

The Smart Marketer Agency, https://smartmarketer.com/agency/