Brainfluence

Ep #147: Creativity Surprise: What’s Really Blocking Great Ideas with Jennifer Mueller


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Although it might seem counterintuitive that businesses would fear innovation, today's guest makes an excellent case for why they do (and why they shouldn't). Building on a career of research into creativity and leadership, professor Jennifer Mueller illuminates decision makers' biases against innovation in her new book Creative Change: Why We Resist It . . . How We Can Embrace It

Jennifer and I talk about several of her recent published papers, including one that's been affectionately dubbed the "why men don't ask for directions" project. Jennifer discusses the punishment leaders often face for seeking help with crises, and why the qualities that might make you an outwardly convincing leader don't guarantee any actual skill in leadership. We then dig into precisely why decision makers in companies are often fearful of innovative or creative ideas and end up squashing them, to the detriment of both their employees and their business.

You can find show notes and more information by clicking here: http://bit.ly/2jpFkAd 

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BrainfluenceBy Roger Dooley

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