Everybody wants to be seen as an expert. But that’s only going to happen if you have expertise and you position yourself as an expert.

Think about your worst client experience ever. We’ve all had “nightmare” client scenarios. I’ve been in many of those myself. 

But once I started showing up as an expert, things changed.

It turns out that I had something to do with those nightmare client scenarios — despite my best efforts and intentions. I wasn't managing expectations, and I wasn't managing the process like the leader that every project needs to succeed.

I was acting like a service provider instead of acting like an expert, and that was the reason that my clients were driving me nuts.

What I learned later is that the transition to expert is the key to eliminating the nightmare clients from your life forever.

Tune into this episode to hear:

• Why being an expert means leading your clients, not taking their directions
• The key differences between service providers and experts, from how they charge to how they manage projects
• Why keeping your clients happy doesn’t always lead to the best outcomes for the project
• How to set yourself up to transition from service provider to expert even if you’re just getting started

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com