When you think about branding, do you think about logos and social media? In this Masters in Travel episode, Brianna chats with branding expert Cynthia Maseli about how branding is much more! Learn how to communicate your values through your online presence, what are website essentials, and the initial investments you need to make for strong branding. Plus, gain an understanding about how understanding your audience and clients' goals will help you achieve ultimate branding success.