We love today’s topic so much (and have decades of combined experience mastering it!) we ended up making this a two-parter. In the first half of the conversation, we talk about the elements of marketing and sales that lead up to joining containers online and how this is actually where the facilitation process begins. We get into the things people may need to feel comfortable joining containers but don’t always look for, the importance of having clear rules of engagement and facilitators themselves being safe in their own systems. 

Of course, we share how we’ve experienced all of these things working and not working, along with some stories of developing as facilitators ourselves, and we have an illuminating and passionate conversation about worthiness, self-doubt, and imposter syndrome as it relates to being a facilitator. 

Whether you’re a facilitator yourself and/or someone who joins containers, there’s much to get from this conversation. Enjoy!

(1:40) Nuances in what people are looking for in containers, experiences, and facilitators

(5:18) Why sales doesn’t have to be a dirty word but often feels like it

(8:06) The conflicts that can arise between being a facilitator and being a business owner and having to market containers to fill them

(12:09) The importance of creating a multi-layered foundation for people while also leaving room for things to emerge in a container

(18:52) The difference between core curriculum and subtle curriculum in containers and how people handle those things

(21:07) About imposter syndrome, worthiness, and self-doubt

(26:06) The relationship between certification, experience, and congruent communication about where someone is in their true level of facilitating

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Elizabeth DiAlto

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Elisha Tichelle

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