Looking to improve your marketing? In this episode, Whitney is joined by Madeline Steuber of Steuber Travel Group. Madeline shares about her successful marketing efforts in driving business to specific destinations and strategies for identifying client segments and tailoring her marketing strategy to each segment's needs. They also chat about the importance of authenticity, addressing pain points, and building trust with clients. Plus, learn about the value of repetition and the impact it has on profitability.