In this insightful episode, Brianna and special guest Kate Sullivan peel back the curtain on the concept of self-fam trips in the travel advisory world. From their personal experiences to the nuances of independent hotel site inspections and strategic relationship building, they offer a deep dive into the professional benefits and challenges of self-organizing familiarization trips. Plus, they discuss the intricacies of planning, executing, and capitalizing on these experiences to enhance their service offerings and bolster their expertise in the luxury travel market.