https://www.laurenlappin.com.au/private-coaching

In this week's episode Lauren discusses What Actually Matters on Your Salon Socials. Lauren also shares her opinion on the value of Social Media Marketing Groups and Content Idea Clubs online, and if a virality-first orientation is helpful for marketing bricks-and-mortar businesses.

What Matters More Than Follower Counts, Views, and Going Viral:

• Don't forget, we have bricks-and-mortar serviced-based businesses. Create content for your ideal local Clients, and your ideal potential Clients. (05:45).

• Your main goal on Socials should be to get more paying Clients physically through the door. (07:30).

• Don't get caught-up obsessing over what other Creators (and Salons) are doing on Instagram, TikTok, etc. (10:00).

• ICA (Ideal Client Avatar). (10:55).

• Did your Social Content fill the white spaces in your calendar? If not, why? Was your Content in perfect alignment with what your ICA wants and needs? (15:00).

• First, ask yourself, what problems are my Clients and Potential Clients having? And how can we help those Clients solve those problems? Once you have the answers those questions, then start building your Social Content. (19:00).

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Lauren on Instagram: https://www.instagram.com/laurenlappin_

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar

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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

Mentioned in this episode:

The Salon CEO Day info pack

Get The Salon CEO Day info pack: www.laurenlappin.com.au/ceoday