Anyone can take a personality test.

I bet you’ve taken quite a few yourself before. They’re easily accessible, insightful, and entertaining. Rarely, though, do people take what they’ve learned and applied it practically into their lives.

But what if we did?

What if you applied the information to structure your work day, what you work on and what you outsource, and even what your business should focus on?

Spending the majority of your time working on things in your zone of genius is a great way to be more effective AND more fulfilled—and that might just be your next step to showing your business who’s boss.

Today’s guest is a huge proponent of personality tests and a total boss of his business, Jake Jorgovan. Jake is a serial entrepreneur, author, podcaster, and business advisor and the Founder of Lead Cookie, Content Allies, and Arete Incubator. Through these companies he’s generated $40M+ in sales for his clients. He’s also the host of the Working Without Pants Podcast and shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com.

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