As photographers, we spend a lot of time focusing on our visual storytelling, but as entrepreneurs, our written communication is just as important. Like it or not, your words are as likely as your photographs to land you your next job... or to lose it.

Today, creative copywriting specialist Courtney Fanning is sharing the 4 different types of buyers in the world, and how we can use our writing to connect with each of them. Don't forget your pencils, people - this is a jam-packed episode you’ll want to take notes on!

Links: 

• Which buyer type are you? Find out by taking Courtney's short quiz
• Visit Courtney's Website
• Sign up for the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. 

• Join The Consistency Club! Try your first month for just $1 

Resources:

• New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
• Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
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