As a Marketer, you will always need evergreen content to use and splice together for powerful year-round Ads. In this episode, Molly Pittman talks to the Creative Manager at The Smart Marketer Agency about “Flexible use content.” Ben Bennett shares the framework and the need behind it, and how they use this idea to test and improve their clients’ creatives. So, if you are looking for ways to fight creative fatigue, test hooks quickly, and find your creative style (and more), this episode is for you. 

“When your content goes out and crushes it, it’s a double-edged sword, right? It burns through quickly. So we’re always needing more and more content.” Ben Bennett.

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LINKS

Molly Pittman, https://mollypittman.com/

Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/

TMTP, https://trainmytrafficperson.com/

Flexible Use Content Guide, https://docs.google.com/document/d/1eCcDSG8sVG_ncXS7Pgvv-UH7X_46bj8tVLJoGFenBuI/edit

The Smart Marketer Agency, https://smartmarketeragency.com/