In this Shop Talk episode, Master in Travel leaders Whitney and Brianna have their monthly conversation where they compare notes about running their travel businesses. Buckle up, because this week the convo covers several topics, including finance coaching, marketing strategies, client segmentation, and the mental shift required as an entrepreneur shifts into a CEO role. Plus, both are currently thinking about or preparing to hiring new team members and are exploring all the intricacies of financial planning and properly delegating. Both hosts are over seven years into business in the travel industry, but their conversations are repeatedly inspiring and insightful for other advisors at any stage in business.