At a time when marketers are all about Q4 and acquiring new customers, special guest Jason Donapel talks with Molly about also using Q4 campaigns for longer-term wins! Jason hones in on segmentation and personalization, shares tips that will bring your SMS strategy up to speed, and talks with Molly about Agency life. You'll also hear about the one benchmark question he asks of every campaign he implements for his clients: How does it help us now and in the future?

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LINKS

Molly Pittman, https://mollypittman.com/

Jason's company, https://theemailexperience.com