In this episode, we had the pleasure of speaking with Steven Pemberton, the owner of Hollow Co, a virtual event services company. Steven shared with us his inspiring journey of how his business skyrocketed during the COVID-19 pandemic. Initially running an ecommerce business, he noticed a growing demand for virtual events and seized the opportunity to shift his focus. This episode dives into Steven's success story and how he capitalized on the need for infrastructure and support for virtual events.

In this episode, you will learn the following:

• Analyzing Business Analytics: The significance of thoroughly analyzing business analytics, even the smallest numbers, to propel your business forward.
• Niche Down and Identify Ideal Clients: Understanding your target audience allows you to serve them at the highest level and optimize your marketing efforts accordingly.

 

• Addressing Client Pain Points: Rather than solely focusing on promoting the features and benefits of your product or service, it is crucial to address your clients' pain points.

 

• Targeted Advertising Platforms: Different advertising platforms can be effective for lead generation, depending on your ideal client.

Connect with Steven Permberton: 

 

Linkedin: https://www.linkedin.com/in/steven-pemberton-a221a11b1

Website : https://www.stevenpemberton.com/

Website (Hollow Co.): https://www.hollowco.com/challenge-builders

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Our Q&A call on the 2nd Thursday of the month at 1 pm Eastern: https://www.eventbrite.com/e/profit-first-monthly-qa-call-tickets-650137146707 Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected] Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.