Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value.

Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives you practical steps to take back control of your marketing.

About Anthony:

Anthony Grant is a former Meta Ads employee turned wedding business analyst and consultant. As the founder of Olympus Insights, he helps wedding pros cut waste, track results, and scale with strategies that actually work. Known for his no-fluff, numbers-first approach, Anthony has helped businesses turn around struggling marketing efforts and generate consistent, quality leads.

👉 Book a consult with Anthony: olympusinsights.com/book👉 Join the Facebook Group: The Knot, Wedding Wire, and Other Wedding Advertising Scams!

In this episode, we cover:

• Why wedding pros are rethinking paid directories like The Knot and WeddingWire

• Common pain points vendors face with paid directories (fake leads, tough contracts, lost reviews)

• How Google Business Profiles give you free visibility in local search

• How to build a durable mix of paid ads with the barbell hedge method

• The percentage of revenue you should be reinvesting into marketing and ads

• Practical retargeting and budget tips for wedding pros

Resources mentioned:

• Competitive Research and Keyword Intel: SpyFu and SEMrush

• Podcasts and Educators: Ben Heath, Alex Hormozi, Nathan Latka, and Big Think

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | 

https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST 

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