What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets.

In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t for everyone.

Jackie brings over a decade of planning, production, and design experience to the wedding industry. She’s a powerhouse planner and business consultant who has produced multi–six figure and million-dollar weddings. Jackie has spoken on national stages like Wedding MBA and Catersource and is known for her detail-driven, client-focused approach. Through her consulting, she helps wedding pros streamline their businesses and elevate client experiences.

• The reality of luxury weddings: higher budgets come with higher expectations, constant communication, and significant time investment.

• How luxury clients choose vendors: why word of mouth and referrals matter most.

• Marketing to the luxury space: the importance of visuals, social media, branding, and being seen in the right circles.

• Client psychology: why many high-end clients are introverts, value privacy, and expect concierge-level service.

• Social media & SEO: how behind-the-scenes content builds trust and why SEO keywords must evolve.

• Vendor relationships: Jackie’s candid take on commissions, appreciation gifts, and diversifying creative partners.

• Boundaries & contracts: how she protects her team with honest communication, abuse clauses, and detailed questionnaires.

• Growth & education: the importance of continuously learning from vendors, conferences, and peers.

• Instagram: @jaclynwatsonevents and @echeloncreativeco

• Website: jaclynwatsonevents.com

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