We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients.

That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing.

Together, we explore:

✨ Sofia’s email marketing origin story and how she got her start

✨ Why email is such a powerful tool for wedding pros

✨ The most common misconceptions about starting an email list

✨ The very first step to take if you’ve never sent an email campaign before

✨ What kinds of lead magnets and opt-ins actually grow your list in the wedding industry

✨ How often to email your audience—and what kind of content to send

✨ What an effective welcome sequence might look like for wedding vendors

✨ How email helps vendors stay top of mind during a couple’s long decision-making process

✨ The best beginner-friendly platforms (and why Sofia loves Flodesk)

✨ Smart ways to re-engage a “stale” list—even if they’re already married

Whether you’re brand new to email marketing or looking to refine your strategy, this episode will give you the clarity, confidence, and email scripts to finally put email to work in your wedding business. Sofia’s insights prove that email isn’t just another marketing task—it’s a powerful way to deepen relationships, stay top of mind, and turn past couples into lifelong referral partners. 

Tune in, take notes, and get ready to see your inbox become one of your strongest tools for growth.

• Website: bysofiabrown.com

• Instagram: @bysofiabrown

• Blog: lifestyledbysofia.com

• Join her email list via her website or IG bio!

📧 Flodesk – design-forward, beginner-friendly email marketing platform that grows with you

📧 Mailchimp – robust, feature-rich option for more advanced testing and customization

📖 Building a StoryBrand by Donald Miller – a must-read for every business owner

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