“The Great Marketing Lie” with Mike Snyder

Mike Snyder is a partner with RaptorUSA, a marketing consulting firm whose principals have worked with hundreds of middle-market companies nationally, and the co-founder of RSM Marketing, a firm providing an Outsourced Marketing Department to companies across all industries nationwide. Mike assists business owners in switching from inefficient marketing techniques to strategic turns that produce sustainable competitive advantages. 

A retired Marine Corps lieutenant colonel with post-9/11 expertise in media relations, he previously held the position of CEO of a Kansas advertising business and taught strategic marketing in an MBA program using a novel technique. Mike is also a co-author of "The Great Marketing Lie: Six Truths for Biz Owners & C-Suiters," which highlights the significance of creating a solid foundation for a company.

In this episode, you will learn the following:

• How utilizing the right marketing tools and models can help businesses navigate the path from marketing science to marketing art.

• Discover that implementing too many strategies can lead to dilution and may strain resources.

• Marketing strategies can target specific audiences, such as health-conscious consumers, to maximize effectiveness.

• Running experiments allows businesses to validate and refine their marketing strategies before long-term commitment.

• Testing marketing strategies through experiments can save costs and improve effectiveness.

Links:

https://rsmconnect.com/

https://www.linkedin.com/in/mikesnyderraptorusa/

https://www.linkedin.com/company/rsm-marketing/

https://www.facebook.com/rsmmarketing

https://twitter.com/RSMmarketingICT

 

Hi, I'm the Profit Answer Man Rocky Lalvani!

I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Our Q&A call on the 2nd Thursday of the month at 1 pm Eastern: https://bit.ly/PFcall Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: [email protected] Email: [email protected] Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst