Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.

Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what’s really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.

✨ In This Episode, We Cover:

• Elizabeth’s origin story - how firefighting led to founding a thriving digital agency for venues

• The #1 mistake venues make with SEO (and how to fix it fast)

• How social media and SEO work together to boost your visibility and trust factor

• What Google actually wants in 2025 (hint: quality, trust, and context > keywords)

• Google Ads vs. organic SEO - how they complement each other and when to invest in each

• Why your venue needs a landing page (not just a homepage) for better conversions

• The metrics that matter most - and how to tell if your marketing is truly working

• Elizabeth’s take on trends that need to stop and the underrated tactics venues should try instead

• Simple, high-impact ways for venues on a tight budget to start seeing real results

If you’ve been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what’s actually working in today’s market — this episode is for you. Elizabeth breaks everything down in a way that’s smart, approachable, and immediately actionable. You’ll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.

Connect with Elizabeth:

• Website: https://snowmaddigital.com/ 

• Instagram: https://www.instagram.com/snowmaddigital/ 

Thank You to This Episode’s Sponsor, The I Do Society!

Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina 

If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)

Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society