Friends, have you ever heard of an educational email course?

Because honestly? I hadn’t until recently. And now I’m obsessed... 👀

In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses.

Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LGBTQ+ and ally-owned businesses thrive through meaningful, strategic content. As the founder of Dziuk Studios, he specializes in creating educational email courses that generate high-quality leads and build genuine connections.

In this conversation, Sebastian breaks down how to transform your knowledge into a strategic, multi-day email series that positions you as an expert, nurtures leads automatically, and attracts the right couples into your business ecosystem.

✨ In This Episode, We Cover:

• What an educational email course is and why it works better than a PDF download

• How to use your email sequence to attract and nurture dream clients

• Tips for setting up your automation and keeping things simple

• The difference between cold outreach and permission-based email marketing

• How to craft sequences that convert browsers into booked clients

Whether you’re a wedding planner, photographer, or venue owner, this episode will inspire you to rethink your approach to email marketing, and finally put it to work for you.

💥 Mention this podcast when booking his Educational Email Course Lead Magnet Package and receive a free “Book a Call” email sequence - a $3,500 value!

Connect with Sebastian:

• Website: https://www.sebastiandziuk.com/

• LinkedIn: https://www.linkedin.com/in/sebastiandziuk/

• Email: [email protected]

Thank You to This Episode’s Sponsor, The I Do Society!

Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina 

If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)

Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society