It’s almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season! 💍✨

In this solo episode of the I Do Wedding Marketing Podcast, I’m taking you behind the scenes of my signature system for building social media calendars that actually move the needle during engagement season.

From repetition and messaging to algorithms and realistic posting goals, this episode breaks down how to make your social media an extension of your sales team - so you’re showing up strategically and consistently when newly engaged couples start searching.

• Repetition is your friend: Don’t be afraid to repeat your message - most followers aren’t seeing every post.

• Plan with purpose: Decide what your most important message is this season (open dates, special packages, specific venues, etc.) and repeat it weekly.

• Use your sales calls for content ideas: Take note of client questions and objections - they’re gold for your next post.

• Leverage AI shortcuts: Tools like ChatGPT can help you turn meeting notes or AI recaps into post ideas quickly.

• Show up where your couples are: Tag vendors, venues, and use SEO-friendly captions to help Instagram’s algorithm work in your favor.

• Mix up formats: Share your message through reels, photos, carousels, and stories to keep things fresh.

Engagement season is your moment - and with the right message, consistency, and strategy, you’ll be the pro couples find (and fall in love with) first.

Need help getting your social media ready? Schedule a strategy call with me and let’s build your engagement-season plan together.

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST

Follow I Do Wedding Marketing 

• Instagram

• Facebook

• LinkedIn

• Threads

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Here’s What You’ll Learn: