I Do Wedding Marketing Podcast

Ep. 192 | One of the Most Underrated Success Metrics in Business


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In this solo episode, I’m talking about one of the most underrated success metrics in business and marketing - consistency.

I just got back from speaking at the American Bridal Consultants Association’s World of Wedding Events in New Orleans, and I left so inspired by the community of wedding professionals who’ve been showing up for decades. It reminded me how powerful consistency really is - whether it’s showing up for your audience, your clients, or yourself.

I’m pulling back the curtain on how staying consistent with this podcast helped it become an industry-recognized resource (even when it wasn’t perfect), and how you can apply that same mindset to your social media and business.

If you’ve ever struggled with perfectionism, imposter syndrome, or keeping up with your content, this episode is your reminder that showing up (even imperfectly!) is what leads to success.

💡 In this episode, I share:

  • Why consistency is one of the most overlooked success metrics

  • How showing up regularly helps build credibility and trust with couples

  • The difference between viral content and what actually converts

  • Simple ways to stay consistent without burning out

  • Why networking and vendor relationships thrive on consistency

  • How to make follow-ups part of your long-term success plan

Need help getting consistent with your social media? Schedule a strategy call with me and let’s build your engagement-season plan together!

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST

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I Do Wedding Marketing PodcastBy Nina Addeo

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