I Do Wedding Marketing Podcast

Ep. 193 | SEO, AI & Websites: What Actually Matters for Wedding Businesses with Marc McIntosh


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Is your website silently sabotaging your sales? 

In this episode of the I Do Wedding Marketing Podcast, I’m joined by Marc McIntosh, CEO and co-founder of Team Wedding Marketing, to unpack one of the most overlooked issues in the wedding industry: underperforming websites.

Let’s be real, if your website hasn’t seen a refresh since 2020 (or before), it could be quietly costing you bookings, inquiries, and trust. Your social content may be working hard to drive traffic, but if your site isn’t converting, you’re losing leads before they even fill out a form.

That’s why I brought in Marc.

Before launching Team Wedding Marketing, Marc spent 25 years as a successful wedding show producer. His work has made him a nationally recognized speaker, writer, and marketing strategist, sharing insights with thousands of wedding pros around the world.

Over the years, Marc noticed a common challenge across the industry: most wedding professionals excel at delivering unforgettable events, but struggle to consistently sell their services. 

That’s where Team Wedding Marketing comes in. With deep knowledge of the wedding industry’s pace, pressures, and seasonality, Marc and his team offer targeted strategies that help wedding pros boost sales and reclaim their time, so they can focus on what they love most.

🎧 In this value-packed conversation, we cover:

  • The real role your website plays in your sales funnel

  • AI & websites: what’s worth using (and what to skip for now)

  • The #1 copy mistake most creatives make

  • What makes a homepage work harder (hint: it’s not just the design)

  • How to plug the “leaks” in your sales funnel with simple fixes

Whether you're ready for a full website overhaul or just want quick wins to boost conversion, this episode is your starting point. This episode is truly a masterclass in wedding websites, SEO, and marketing!

Free Gift from Marc for I Do Wedding Marketing Listeners 🎁

Marc is offering a FREE 30-minute website audit just for listeners of this episode, where he’ll:

  • Walk through your site live on Zoom

  • Show you what’s working (and what’s quietly costing you bookings)

  • Point out quick fixes you can make right away

👉 Grab your free audit here: teamweddingmarketing.com/idwm

No pressure, no obligation - just real feedback you can use whether you hire his team or not!

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST

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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

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