What is AI's role in the travel advising industry, and what are today's travelers actually looking for? Oh, and how can travel agency owners truly elevate themselves and the industry to a level of respect and professionalism that matches those of other industries? In this episode, Jenn Lee joins Whitney to dive into these BIG questions! They talk about how AI is revolutionizing marketing, client communication, content creation, and more...and how it can help you, not hurt you. Plus, they explore what clients are actually hoping for when they book with a travel advisor and how you can elevate your business as a legimitate service provider.