Episode 197 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)

Rick previously joined us on Webinar 5 and in episodes 134 & 193.

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction 01:03 Digital Marketing Deep Dive Continues 04:55 What Google Local Optimization Means 10:59 Why Local Search Matters for Clinics 18:27 How Patients Search for Nearby Providers 26:25 Setting Up and Claiming Your Business Profile 33:29 Filling Out Your Profile Correctly 41:37 Importance of Reviews and How to Get Them 48:53 Responding to Negative Reviews Professionally 52:09 Posting Regular Updates and Content 61:45 Using FAQs and Website Content to Rank Higher 68:49 Mobile Optimization and Patient Experience 76:38 Tracking Rankings and Measuring Results 80:09 Common Mistakes Clinics Make With SEO 86:34 Simple Actions to Improve Visibility Quickly 90:43 Final Tips and Key Takeaways

This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world.

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