In this milestone episode (200 episodes later...wow!), Brianna chats with Valerie Merut, founder of social media marketing agency Cerita, to explore the vital role of storytelling in social media for travel businesses. Valerie shares her expert insights on building relationships and trust over time through authentic, personal content that truly invites your clients into a story. Learn about strategic social media planning, the significance of engagement over follower count, and practical tips for creating impactful and relatable content.