Travel industry expert Lisa Fletcher has watched the industry evolve since the '80's when she first got into the business, and while it has evolved, her passion has remained the same: using email newsletters to connect with clients. Lisa shares her journey of writing "The Effortless Newsletter," offering practical tips on creating engaging content that fosters client relationships and highlights the importance of consistency. The episode explores alternative content creation methods, the role of AI, and poignant anecdotes that underscore the long-term benefits of committed marketing efforts.