Natalia Karbasova is the CEO of the FitTech Company and Founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology and the future of wellbeing and healthy lifestyle.

Throughout our interview, she illustrates where technology is taking the fitness industry. Right now, health is the largest market in the world. And Silicon Valley now wants its piece of the action. In the race for gym members and subscribers, the fitness industry has been given a head start.

But Big Tech is catching up really fast – forcing brands to reimagine the gym experience or become obsolete. Big Tech’s move into fitness was always going to happen, pandemic or not.

But what does that mean for the traditional fitness industry? How will fit-tech influence gyms in the years to come? In this insightful talk, she shares her view about what the future holds.