Today’s guest is Glennda Baker, a real estate agent from Atlanta who has become a social media star over the last four years. After a couple of false starts, her content marketing play has turned into a full-fledged media business.

00:00 Glennda Baker, TikTok's favorite realtor

05:58 How Glennda Baker makes 30-50 videos per month

26:18 Sharing your life online — what about the family?

35:16 Glennda’s newsletter — working with a writing partner

40:57 The business of being Glennda Baker (business is good)

43:57 Creating social media videos is better than creating reality TV

Intro music produced by J. & Doug Organ.