Welcome back, babes, to the Scale Your Sales Podcast! Today's episode dives deep into a simple yet powerful shift in sales language that could change the trajectory of your business. We’re unpacking the psychology of word choice, specifically the impact of replacing “if” with “when” in your conversations. Learn how certainty in communication boosts client confidence, aligns with your goals, and ultimately drives more sales.

Topics Covered:

“Every single time you use the word "if," there's actually something psychologically that's happening to your clients that's putting doubt in their mind. Like, if I really want to change my sales, do I really want to change my sales? If you want a better marriage, do I want to change my marriage? And this is so powerful. So, what I encourage you to do instead is to think about ways in which you can be more certain.” -Jillian

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