In a world obsessed with numbers, where sizes dictate self-worth, our guest today takes us on an inspiring journey of personal transformation and industry revolution. Imagine a life where your worth is not measured by the tag on your clothes but by the love you have for yourself.

Our guest, Rachel Erickson, is the owner and the CEO of Unmarked Street, a performance apparel consulting agency based out of Santa Cruz, California. With her 20 years background in corporate apparel offices, she's now bringing her expertise on fitting garments in motion and growing apparel brands sustainably to a variety of companies across the industry.

She is a resilient individual, who not only conquered the challenging path of self-discovery but also navigated the complex landscape of the apparel industry. Starting with a weight loss journey that required more than just shedding physical pounds, she delves into the emotional and mental aspects that hindered her from living the life she truly desired.

Join us as we unravel her compelling narrative—from battling toxic relationships with food and body image to finding strength in facing her inner thoughts. Her story transitions into the dynamic world of fashion, turning her passion for style into a career spanning 17 years in the corporate sector.

Her life takes a transformative turn as she steps into entrepreneurship, carving a niche that champions not just fashion but a profound shift in mindset. She discusses her mission to foster size inclusivity within the fashion industry, challenging traditional norms and striving to make every individual comfortable in their skin.

This is not just about clothes; it's a journey of self-love, empowerment, and a commitment to redefine the standards set by an industry that has long overlooked the emotional well-being of its consumers.

Let's explore a story that goes beyond fabric and stitches—one that speaks to the heart of every person who has ever questioned their worth based on a number. It's time to rewrite the narrative, and our guest is at the forefront of this revolutionary change. Are you ready to be a part of it?

"Your size is your size. It doesn't say anything about you. You just want your clothes to feel good, you want to feel comfortable in your clothes. And so there is a really big industry initiative, trying to figure out how to create better fit, create better sizing guides, and really get that information out to the brands." - Rachel Erickson

What you will learn from this episode:

02:54 - How achieving emotional mastery played a significant role in her entrepreneurial success

06:17 - Achieving a positive shift in weight loss mentality when she embraced a mindset of self-love and authenticity

09:24 - How giving up the pressure often leads to positive outcomes

11:20 - The emotional and mental work required to navigate the challenging process of breaking free from toxic relationship with food and body weight issues

16:29 - What her transition into entrepreneurship in the fashion industry looks like and talking about what a typical client is like

20:51 - Importance of investing in personal growth and coaching and overcoming body image issues in your business

32:45 - Importance of investing in employees' well-being and positive company culture

34:21 - Promoting size inclusivity and changing mindset in the fashion industry

39:36 - Rachel's business initiatives to help other people interested in the apparel business

Valuable Resources:

• Free Monthly Hypnosis for Weight Loss Session
• Join the 8-week Fastrack to Food Freedom Program -Guaranteed mental and emotional freedom from food

Connect with Rachel Erickson:

• Website: https://www.unmarkedstreet.com

Connect With Leslie Thornton:

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