How can you talk about hotels in a way that inspires and informs your clients? Joining Whitney this week is Madeline Steuber to shine a spotlight on the art of hotel and experience recommendations in the travel industry. Fresh from a FAM trip to Cape Town, they discuss the pitfalls of using superlatives (“the best hotel,” “must stay”) without context, emphasizing the importance of thoughtful, client-centered matching. And they dive into differentiating between luxury properties, understanding client priorities, and asking better discovery questions to ensure every traveler is matched with their ideal stay—not just “the best” one.