This week I'm chatting with Lauren Aldous, founder of Heart Mountain Candle Co., about how she built a thriving Etsy brand in the notoriously saturated candle niche. We dive into how her background in psychology shaped her approach to scent, emotion, branding, and customer experience—plus why non-toxic ingredients and intentional design have been key differentiators. Lauren also shares practical tips on shipping, listing photos, and what new sellers can learn from her transition from real estate to ecommerce.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com

STUFF I MENTIONED:

Shop Sprint Intensive Cohort: https://www.howtosellyourstuff.com/shop-sprint-intensive

Try Trendspotting: https://www.howtosellyourstuff.com/offers/JxNYgLnw

Use code KEEP20 to try your first month for just $17, rebills at $37/month

Upcoming Trendspotting Bonuses :

March 16 – On Trend Comfort Colors Mockups

March 23 -- 5 design templates

March 30 -- Double Opportunities (that's 12 for the week, instead of 6)

April 6 -- Font Pairing Guide

Submit your questions for the upcoming FAQ episode:

https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ

FIND LAUREN:

Heart Mountain Candle Co everywhere

HOW I HELP ETSY SELLERS GROW:

⭐ Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐ "How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop

⭐ Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/224

*Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure