Brianna welcomes Sahara Rose Devore, founder of the Travel Coach Network, to discuss the power of using personal stories and deeper purpose in building a thriving travel business. They explore how travel professionals can differentiate themselves in a crowded marketplace by tapping into their personal “why,” connecting more meaningfully with clients, and combining coaching principles with traditional travel advising. Sahara shares about her transformative journey from solo traveler to industry innovator, giving practical tips for business owners seeking more authenticity and alignment in both their marketing and client relationships.