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TikTok is the cheapest and most effective ad platform right now, and it won’t stay this way forever. Now’s the time to start advertising on it, and these are the tips you’re going to need to succeed.

In this episode, Jordan shares valuable and timely tips to thrive with TikTok ads. Listen closely because you’re in for a lot of TikTok Gold!

KEY TAKEAWAYS FROM THIS EPISODE

• The best-performing ads look like organic content.
• Don’t make ads. Make organic content that will drive action.
• Music is an essential part of storytelling in Tiktok.
• The top 63% of ads with the highest click-through rate have their key message in the first 3 seconds.
• Tell a compelling story that people can relate to.
• Let TikTok creators drive your content.
• Monitor trending topics and ensure a fast turnaround time to maximize results.
• Your content has to be engaging and drive action.
• Address the viewers directly.
• Tiktok reps recommend having at least five ads per ad group.
• Tiktok is not just for young people anymore.
• Make sure different ads are addressing different target audiences.
• Aim for at least 5 unique videos per campaign.

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