In this conversation on DMCs, Whitney flips the script and chats with Hicham Mhammedi Alaoui, co-founder of Experience Morocco and The Travel Collection, to shine a light on the DMC side of working with travel advisors. They unpack how DMCs can create unique and memorable experiences without breaking the bank, how global expansion works behind the scenes, and what travel advisors should know to build successful partnerships. Hicham shares candid advice on communication, budgets, and the ever-evolving landscape of destination management, offering invaluable insights for both new and seasoned travel entrepreneurs.