In this episode, Whitney talks with Kaleigh Kirkpatrick and Julie Jamgochian from Shameless Tourist about how they’re reimagining travel advising through AI. Instead of just dabbling, they’ve fully embraced AI tools—from itinerary review bots to inbox systems and trained ChatGPT models that write like them. They discuss what’s working, what’s not quite there yet, and how curiosity fuels their innovation.

Takeaways:

• Why dedicating team resources to AI research has paid off for their business

• How ChatGPT is integrated into marketing, emails, and itinerary reviews

• The tools they’re testing now—from AI concierges to real-time rate trackers

• How AI can enhance personalization and efficiency without compromising quality