Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.

We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.

One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.

Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!

Listen to the full episode to hear:

• Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.
• Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.
• Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.
• Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.

Learn more about Caitlin Bacher:

• Website: https://caitlinbacher.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins