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My guest this week is Dr. Scott Rick, an associate professor of marketing and author of a great book called Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships (affiliate link).
Topics we discussed included:
Scott Rick, PhD, is an associate professor of marketing at the University of Michigan’s Ross School of Business.
Scott received his PhD in Behavioral Decision Research from Carnegie Mellon in 2007, and he then spent two years as a post-doctoral fellow at Wharton.
His research focuses on understanding the emotional causes and consequences of consumer financial decision-making, with a particular interest in the behavior of tightwads and spendthrifts.
The overarching goal of his work is to understand when and why consumers behave differently than they should behave (defined by an economically rational benchmark, a happiness-maximizing benchmark, or by how people think they should behave), and to develop marketing and policy interventions to improve consumers’ decision making and well-being.
Find Scott online at his website where you can learn more about his work.
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My guest this week is Dr. Scott Rick, an associate professor of marketing and author of a great book called Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships (affiliate link).
Topics we discussed included:
Scott Rick, PhD, is an associate professor of marketing at the University of Michigan’s Ross School of Business.
Scott received his PhD in Behavioral Decision Research from Carnegie Mellon in 2007, and he then spent two years as a post-doctoral fellow at Wharton.
His research focuses on understanding the emotional causes and consequences of consumer financial decision-making, with a particular interest in the behavior of tightwads and spendthrifts.
The overarching goal of his work is to understand when and why consumers behave differently than they should behave (defined by an economically rational benchmark, a happiness-maximizing benchmark, or by how people think they should behave), and to develop marketing and policy interventions to improve consumers’ decision making and well-being.
Find Scott online at his website where you can learn more about his work.
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