I'm pulling back the curtain on the three biggest mistakes that cause early-stage food entrepreneurs to struggle and often fail. Drawing from my experience over 7+ years helping hundreds of food businesses launch and scale, I give you an honest look at why so many passionate food makers hit roadblocks despite having amazingly delicious products.

You'll discover why listening to everyone's conflicting opinions leads to confusion rather than clarity, how spreading yourself too thin across multiple sales channels sabotages your momentum, and the surprising cost of operating without a proper long-term plan or budget. More importantly, I share practical solutions for each of these pitfalls, including how to filter advice, strategically choose your sales channels, and create a vision-driven plan that actually works.

Whether you're still in the dreaming phase or already knee-deep in your food business journey, this episode delivers the tough love and actionable strategies you need to avoid common traps and set your business up for sustainable success. Don't miss this essential guide to navigating the early stages of your food business with confidence!

The Sales Channel Challenge is happening October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales and you get access to a live group to ask Sari & April all your questions. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge

Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here ←

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

• Get Food Business Success to launch and scale to $100K guaranteed
• Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business